Date – Saturday, June 18, 2023
Under India's presidency of the G20, the principle of 'Vasudhaiva Kutumbakam' (the world is one family) reflects the essence of Indian culture, which encompasses the welfare of all living beings. Indian culture is renowned for its emphasis on charity and service, teaching us the values of compassion, empathy, and respect for all, and inspiring us to live in peace and harmony.
C20 India 2023 is one of the official engagement groups of the G20, aimed at inspiring people selflessly for social causes and providing a platform for Civil Society Organizations (CSOs) across G20 countries.
Under the banner of C20, the Samoon Foundation is preparing to organize a cleanliness awareness rally in Rishikesh on June 18, 2023, Sunday, from 8 AM to 12 PM. The rally will start from Koyal Valley, passing through AIIMS Road, and ending at Bairaj Road. Following the rally, there will be a cleaning drive along the riverbanks at Marine Drive (Aastha Path). Preparations and outreach efforts are underway to involve as many members as possible.
Under the G20, the C20 engagement group organized by the Samoon Foundation held a cleanliness awareness rally and Ganga cleaning drive on June 18, 2023, Sunday, from 8 AM to 12 PM in Rishikesh. The rally commenced from Koyal Valley, passed through AIIMS Road,
and concluded at Bairaj Road. Subsequently, there was a cleaning drive along the riverbanks (ghats) at Marine Drive (Aastha Path). Members of the Samoon Foundation team, including Jitendra Jardhari, Kamal Joshi, Vikram Shah, Sita Payal, Surendra Singh Negi, Shanti Prasad Joshi, Rajeshwari Devi, as well as the Rishikesh Municipal Corporation team, UPES University students, local residents, and social workers participated in the event.
The Ganga is not just a river but a glorious symbol of Indian culture. Known by 108 names such as Devnadi, Jahnavi, Vishnupada, and Shivshishdharini, the Ganga was once revered as a sacred river with water considered as “amrit’ (nectar) . However, today, the Ganga’s water is not even fit for drinking. Factories, rivers, drains, and urban waste have polluted the Ganga, and its contamination is increasing day by day.
It is the responsibility of all citizens to collectively maintain cleanliness in our homes, villages, streets, neighborhoods, cities, and workplaces, and to keep the Ganga flowing from our cities clean. This will help present our country as an ideal nation to the world.
By raising awareness about the Swachh Bharat Mission along with the Ganga cleaning campaign, we can certainly protect the Ganga’s water from further contamination. This is why we named the campaign "Swachh Bharat Ki Pavitra Ganga" (Clean India’s Sacred Ganga).When the Ganga, flowing with a melodious sound from the mountains, enters the cities, it loses its purity and changes its form. Rishikesh is the first city where the Ganga meets the city, which is why we chose to conduct this cleanliness awareness rally and Ganga cleaning drive in Rishikesh. Through this cleanliness awareness rally and Ganga cleaning drive, the aim was to raise awareness among people about cleanliness and the importance of cleaning the Ganga, encouraging them to avoid polluting the Ganga and to contribute to making their city clean and beautiful.